With over 20 years of experience in the sports industry, Sydney Smith has built a reputation as a leader and innovator. She began her career managing the renowned grassroots basketball program D.C. Assault, Inc., where she made history by orchestrating landmark deals with Under Armour, setting a new standard for sponsorships in grassroots sports. After transitioning out of grassroots basketball, Sydney shifted her focus to developing and marketing brands, with a special emphasis on collegiate athletic departments. She recognized early on that in sports, the biggest brands would ultimately dominate.

Sydney then turned her attention to the ever-evolving landscape of college basketball, specifically coaching and the Name, Image and Likeness space. Under the mentorship of a seasoned industry leader—then the VP of Coaching and Broadcasting at a top sports agency—she immersed herself in the intricacies of the coaching and NIL industries. This experience allowed her to support numerous coaches in job preparation and placement and assist numerous high school and college athletes regarding NIL. Her extensive network and industry expertise positioned her perfectly to launch Good Favor Sports, a boutique agency specializing in representing college basketball and football coaches, athletes, and sports executives.

Sydney has since partnered with Mike Harrison of Harrison Sports Management, LLC (“HSM”) to combine their efforts, expanding their reach and enhancing services for coaches and executives across all sports and focus on the NIL market place and contracts.

A proud graduate of the University of Louisville, Sydney continues to shape the future of sports through her entrepreneurial spirit and deep industry knowledge.